Gurau, C, & Ayadi, N (2011) "Political
communication management: The strategy of the two main candidates during the
2007 French presidential elections", Journal of Communication Management, 15,
5-22 doi: 10.1108/13632541111105222
The two authors, Calin Gurau, and Nawel
Ayadi are both experts in the field of marketing who has gained credibility in
that certain area. This journal article, depicts the political communication strategies
using a case study approach through real life examples; two main candidates in
the 2007 French presidential elections. The journal article introduces the
readers/ viewers to the importance of political communication and how it is
used in order to win votes. The two different types of political communication are
portrayed through the article and the preferred strategy is identified. There were
three different strategies outlined by the authors which were; the
differentiation of the candidate within their party, the presentation of the
political programme and the final confrontation between the main candidates.
This was a credible journal article as the two authors use examples from the
real world instead of just listing theories. Thus, these theories are applicable
in actual situations and although the example is limited to two France
candidates the strategies can still be encountered in most democratic systems.
The article, however, loses credibility in the fact that both authors are not
related to a political field. Thus, the political reasoning within the article
would be opinionated losing credibility for the article.
Vogel, E (2012, May 12) Same-sex marriage separates
candidates. Retrieved from http://www.lvrj.com/news/same-sex-marriage-separates-candidates-152253885.html
The author wrote the article on the Las Vegas
Review Journal Article website about the separation between Candidate Mr. John
Lee and Mr. Patricia Spearman. This separation occurred due to President Barack
Obama’s support towards marriage equality. Mr. Lee disagrees and Mr. Spearman
agrees with President Obama. The article depicts the different cultural
background the two candidates hold and how this effects their decision. The
article conveys both candidates’ positions and their political communication,
therefore gaining credibility from the readers. Also, instead of the publishing
the author’s own opinions the author only portrays the opinion of the two
candidates. This is an example of a recent real life situation thus, depicts
the story without being bias. The website the article is from is a commercial
media where the audience are the consumers; this is different to the ABC news which
is a form of public media. Thus, ABC focuses on the announcement of the
President delivering solely facts about the situation unlike this article where
it depicts a political fight. This is due to the fact that commercial media
focuses more on producing ‘entertainment’ for the readers, therefore, this article
loses more credibility compared to public media, ABC news.
O’Malley, N (2012 May 11). Obama finally comes out
with views on gay marriage. The Age, p.8
The article portrays the fact that president
Obama has been escaping in presenting his support towards gay marriage in
public. It states, “IT IS a surprise to no one in the US that Barack Obama supports gay
marriage,” implying the fact that President Obama
has been secretly supporting gay marriage. The one thing it does not state is
why he has been hiding his support. This is where the author loses credibility as
he says, “That's not quite clear.”
The article is opinionated throughout and does not clearly justify the reason
for the thoughts. Although the author talks about the political communication
and the impact, it is less emphasised behind the author’s opinions. This is
another commercial media portraying similar aspects to the online article stated
above. This print article, however, seems to have less credibility than the
online article as the author of the online article excludes his own opinion.
Being bias and opinionated can loses credibility which is not a good political
communication. Both articles, created different stories for more entertain the
readers/ viewers around the situation and unlike the ABC News tend to focus on
one or two politicians.
Klein, R (2012) President
Obama - Gay Marriage: Gay Couples 'Should Be Able to Get Married'. ABC
News. Retrieved from http://www.youtube.com/watch?v=kQGMTPab9GQ
The ABC News presented the issue of
President Barak Obama supporting same sex marriage. The News not only depicts
the fact that President Obama stated that gay and lesbian couples should be
treated equality, however, also focuses on the political communication and the
impacts this announcement could lead to. The fact President Obama stated the
announcement, not any other, earned some credibility to the news. Also, how the
news is presents the views of the politicians opposing to marriage equality
depicts the fact how the news presented are unbiased, thus, increasing the
credibility of the source. Unlike the two previous sources, the news does not
focus on the entertainment, however, it focuses on getting the right message
across. This is done through the interviews with President Obama himself and neglecting
any opinionated views by others. The news portrayed the importance of political
communication through the conversation of the new presenters. This however never
focused on one politician, instead, they presented a general view on the two
sides of the issue. ABC news portray many public media values which is another
reason why many viewers would chose ABC news compared to The Age or online review
journal article.
